Budapest University of Technology and Economics, Faculty of Electrical Engineering and Informatics

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    Marketing

    A tantárgy neve magyarul / Name of the subject in Hungarian: Marketing

    Last updated: 2023. április 18.

    Budapest University of Technology and Economics
    Faculty of Electrical Engineering and Informatics     		-
    Course ID Semester Assessment Credit Tantárgyfélév
    GT20A002   2/0/0/f 2  
    Web page of the course https://edu.gtk.bme.hu
    4. Instructors

    Dr. Szalkai Zsuzsanna, associate professor, Department of Management and Business Economics

    Dr. Kelemen-Erdős Anikó, associate professor, Department of Management and Business Economics  

    5. Required knowledge -
    6. Pre-requisites
    Ajánlott:
    No.
    7. Objectives, learning outcomes and obtained knowledge
    The aim of the course is to acquaint students with the modern theories, business models and applicable tools of marketing management, which is one of the disciplines of management sciences. The subject places particular emphasis on highlighting the role of integrating technical and market knowledge in engineering decisions, with a particular focus on innovation. It highlights how marketing information, market and customer knowledge can help reduce innovation risk, and how new products can contribute to the success of a company.
    8. Synopsis
    Principles of marketing
    Market of the company
    Strategic planning and marketing strategy
    Consumer market and consumer buying behaviour
    Marketing information system
    Product strategy
    Price strategy
    Distribution strategy
    Marketingcommunication
    Organizational buying behaviour
    9. Method of instruction Lecture.
    10. Assessment
    1. Performance assessment: With the two midterms max. 100 (50-50) points can be obtained. The condition for getting the signature is to obtain a total of 50 points from the two midterms. 2. Partial peformance assessment (being active): students can receive a maximum of 7 points for class participation and being active.
    11. Recaps 1. The two midterms’ total is 100 points (50-50 points each). 2. The retakes also include a make-up options. For those who have not succeeded in the retake or did not participate on any, there is no additional replacement option.
    12. Consultations Via email.
    13. References, textbooks and resources
    Vágási M. (szerk.): Marketing stratégia és menedzsment. Alinea Kiadó, Budapest 2007 (magyar kurzus) Kotler, Ph. - Armstrong, G. (2016). Principles of Marketing. 16th ed. Global ed. Pearson (angol kurzus)
    Lectures' slideshows
    14. Required learning hours and assignment
    Kontakt óra28
    Félévközi készülés órákra-
    Felkészülés zárthelyire16
    Házi feladat elkészítése-
    Kijelölt írásos tananyag elsajátítása16
    Vizsgafelkészülés-
    Összesen60
    15. Syllabus prepared by Dr. Szalkai Zsuzsanna, associate professor